The long-term success of marketers on this social media platform requires them to attract and retain followers in their accounts. For this to be possible, it is imperative that a user learns how to build trust with his or her followers on the social medial platform. To enhance the trust that your snapchat followers have in you, while using Snapchat, there are a couple of things that you must adhere to, some of which are:

• Be real with your audience – in your posts, you should try to tell your audience that you are a real person, rather than trying to be perfect. In this regard, honesty is important.
• Come up with personal video narratives every once in a while – in addition to posting photos of what you are up to, it is also important that you take time to record clips of yourself every once in a while.
• Provide quality content -  if you offer you offer your followers content that adds value, chance are that they will follow you on other social media platforms as well.

In addition to increasing the trust level between you and your followers, you also need to increase the number of followers you have to your account.